Self-leadership beings with
self-relationship
Introducing The Being Protocol™: A hybrid coaching model blending human-to-human connection with ethical AI-assisted self-inquiry, designed for high-functioning individuals and emotionally intelligent teams seeking sustainable transformation.
The Being Protocol
Human-first
credentialed coaches
Consciously led AI-supported
self-coaching
From On Being
The Being Protocol™ is a proprietary coaching system integrating deep ontological inquiry and generative AI to facilitate guided self-reflection—grounded in the gold standard of professional coaching ethics. This hybrid approach empowers clients to achieve clarity, coherence, and sustainable personal growth.
Why this exists?
Even high-functioning people reach a point where their inner world needs attention. You’ve outgrown old ways of achieving, relating, and holding it all together.
Not because you failed. But because something deeper is calling: clarity, sovereignty, and coherence.
The Being Protocol™ from On Being was created for this exact moment. A model for self-leadership that begins, not with answers, but with your own unfolding. We offer a space to explore inner transformation, fostering clarity, sovereignty, and coherence through a blend of human connection and AI-assisted inquiry."
On Being is the space.
The Being Protocol™ is the structure.
Everything we offer begins with this core model—a high-touch coaching relationship supported by curated reflection prompts and ontological depth. It’s not a course. It’s not an app. It’s a rhythm of return.
What’s inside The Being Protocol™
World-class one-on-one coaching meeting the ICF competencies and ethics
AI prompt engineering to have technology-assisted self-reflection
Audio + video modules designed to guide you consciously through AI
Ethical AI pledge
What’s inside The Being Protocol™
World-class one-on-one coaching meeting the ICF competencies and ethics
AI prompt engineering to have technology-assisted self-reflection
Audio + video modules designed to guide you consciously through AI
Ethical AI pledge
“Because of coaching with you, I have the courage to stand up as a leader in a way that’s authentic to me.”
“Marisa has been a huge help in both my work and personal life. She has a way of making complex challenges feel manageable and helped me approach leadership with more confidence. Her mix of practical advice and thoughtful questions pushed me to grow in ways I didn’t expect. Every session left me feeling clear and motivated. I’d recommend her to anyone looking for a coach who truly gets it.”
— Alex T., USA
Who The Being Protocol™ serves
The Individual
in Transition
For the high-functioning seeker in a season of change—personally or professionally. You’ve outgrown your old identity, but the new one hasn’t fully arrived. You may be saying to yourself, “I’ve done the work, but something’s still shifting.”
The Conscious
Leader
For founders, executives, and space-holders who lead with care but crave a space of their own to pause, reflect, and return to clarity. You may be saying to yourself, “I lead others, but I need somewhere to be met, too.”
The Team or
Organization
For companies and teams who value emotional intelligence, intentional growth, and sustainable leadership—beyond the surface of performance. You may be saying to yourself, “We need something deeper—something that actually transforms.”
Meet your human coach
Founder of On Being
Before The Being Protocol™ is a system, it is a relationship. And I am the human holding that relationship with you.
I created The Being Protocol™ not to fix people, but to hold a new kind of anchored IRL space in a rapidly evolving, digital world.
I’m Marisa Lucchesi, a certified ontological coach, researcher of the inner world, and guide for high-functioning individuals navigating meaningful change. I just happen to be good at using generative AI tools. My work is not about fixing. It’s about witnessing. About walking with you through what’s unfolding, and helping you listen to the truth beneath the noise.